Marketing Plan Design for Classified Website Based on Big Data

Abstract

With the background of big data, it is getting better and better for the marketing environment of classified information websites. Meanwhile, society is progressing, and the traditional marketing model is bound to develop and change, ranging from the beginning of 4P marketing t aory (product, price, channel, publicity) to the 4C marketing t aory (customer, cost, convenience, communication) to the current 4R marketing t aory (association, reaction, relationship, remuneration), with different focus on the specific marketing t aory. T arefore, this paper presents an active exploration of big data as the core marketing model for classified information websites.