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The Rebranding of Perdana KLCC As a Muslim-Friendly Hotel from Islamic Public Relations Perspective

  • Yusoff S
  • Hassan S
  • Ismail R
International Journal of Academic Research in Economics and Management Sciences (2023) 12(1)
DOI: 10.6007/ijarems/v12-i1/16042
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Abstract

… Muslim-friendly hotels (MFH) which leads to a transformation from a conventional hotel to a Muslim-friendly hotel… to the branding creation of Muslim-friendly hotels as it produces identity …

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APA

Yusoff, S. Z., Hassan, S. A., & Ismail, R. (2023). The Rebranding of Perdana KLCC As a Muslim-Friendly Hotel from Islamic Public Relations Perspective. International Journal of Academic Research in Economics and Management Sciences, 12(1). https://doi.org/10.6007/ijarems/v12-i1/16042

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