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Macromarketing Pedagogy at the 2023 Conference

Journal of Macromarketing
DOI: 10.1177/02761467231200846
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Abstract

This commentary summarizes the presentations made during two sessions at the 2023 Macromarketing Conference held in Seattle in June. The two sessions were focused on macromarketing pedagogy, and offer examples of how we can further macromarketing understanding in our students.

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Stanton, J. V. (2023, December 1). Macromarketing Pedagogy at the 2023 Conference. Journal of Macromarketing. SAGE Publications Inc. https://doi.org/10.1177/02761467231200846

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