Impact of TV Advertisement on Children Attitude in Karachi

Abstract

In this research we investigate the impact of television advertisements on children buying behavior. We visited different schools in Punjab, Pakistan and checked the response of children. A 5 point Likert scale questionnaire was designed. Different cities of Punjab were selected on random sampling basis. A total 250 questionnaires were circulated, and the response rate was 100 %. Design/Methodology A questionnaire was used in order to collect data on impact of television advertisement on children buying behavior. Different cities of Punjab were visited in order to collect the data. The data collected were analyzed through descriptive statistics and correlation and regression, ANOVA. The study covered 250 participants of different cities of Punjab. Findings The respondent agreed with this statement that there is impact of TV advertisement on children buying behavior. The other tests like ANOVA and t-test also describes that there is impact of TV advertisement on children buying behavior.