Strategic Agility and its Impact on Competitive Advantage, Ambidexterity and Organizational Performance in Tourism Sector in Egypt

Abstract

Strategic agility allows organizations to change with volatile environments by aligning strategic goals with external changes, concentrating on the fluidity of resources, leadership, collective commitment, and strategic sensitivity. This paper explores how strategic agility enables the improvement of competitive advantage, ambidexterity, and organizational performance within Egypt's tourism sector. Based on a structured questionnaire analyzed through SPSS, this research has tested these associations through a survey of managers and departmentalheads. The findings suggest that resource fluidity is decisive for both competitive advantage and ambidexterity, enabling the timely and efficient reallocation of resources in changing conditions. Leadership and shared commitment were found to stimulate collaborative contexts, which increase both