Game on: Engaging Tourists through Gamification

Abstract

Gamification has gained up growing attention from researchers of multiple fields including education, health care and marketing. It is believed that gamification of tourism can contribute to a richer experience and higher level of satisfaction. This paper tries to elaborate the design progress of gamification in tourism fields. It identifies the key game design elements to meaningful gamification, and sort out the 6D principle of design framework. An application designed by Disneyland are presented as a case to show this vogue concept can benefit tourism industry. Key challenges for future study are also discussed.