Information Seeking, Information Repackaging, and Storytelling Techniques of Indonesian "Storytelling Youtuber"

Abstract

There are many types of content creators on YouTube, one of which is a storyteller. Storytelling Youtuber channels are currently in great demand by viewers, and various genres are being told. Each Storytelling Youtuber has characteristics in delivering stories to maintain subscribers or get new ones. These characteristics are in the form of themes and storytelling styles. This research observes the storytelling techniques of these Youtubers and how they search for information and make presentations of the stories they raise. The observation method is used to find out how to search for information, as well as information repackaging and storytelling techniques used by Youtubers. The author interviewed one of the Storytelling Youtuber who entered the informant criteria to strengthen the observation results. The results show that Youtubers use various sources of information to compile a script that will be told. They also present information to make it enjoyable by adding elements such as music and images. Youtubers also use certain storytelling styles that can attract subscribers and match their personalities.