The Impact of Digital Technology Applications on Changes in Industrial Workers' Consumer Habits in the Post-COVID-19 Context

Abstract

The COVID-19 pandemic, along with lockdowns and social distancing measures, has significantly altered and disrupted daily life and work routines, prompting notable shifts in consumer habits. Consumers in general and industrial park workers, in particular, have been learning to improvise and learn new habits. Typically, during periods of social distancing and lockdown due to COVID-19, as consumers were unable to go to the store, traditional shopping experiences were replaced by home deliveries. Moreover, technological advancements, demographic changes, and innovative coping strategies have blurred the boundaries between work, leisure, entertainment, and education, leading to the emergence of new habits. This study aims to examine the impact of digital adoption and the digital divide during COVID-19 and the change in shopping and payment habits among consumers, and in particular, industrial workers.