A study of service innovation design in cultural and creative industry

Abstract

Service design is considered to be one of the pivotal components in cultural and creative design industries which has a significant impact on consumer perception of innovation. Despite service design's recognized importance, cultural and creative industries lack a systematic approach to it. Therefore, based on the "Taiwan experience", this paper proposes a service innovation design model and provides examples illustrating how to transfer cultural features into service design, and design these cultural features into modern products to reinforce their design value. Results presented herein create an interface for looking at the way service innovation design crosses over cultures, as well as illustrating the interwoven experience of service design and cultural creativity in the innovation design process. © 2009 Springer Berlin Heidelberg.