The Collaboration of Penta Helix to Develop Halal Tourism Villages in Batang, Cental Java

Abstract

This research is an internal-external analysis research in determining several strategies, such as: 1) how to develop halal tourism villages in Batang Regency, Central Java; 2) what is the collaboration program with stakeholders using the Penta helix approach; 3) what is the followup plan that displays the role mapping of each element in the Penta helix. The research results show that the tourism village collaboration program with stakeholders using the Penta helix approach model has had quite a good impact, where synergy or collaboration is the only key in accelerating the development of halal tourism villages in Batang, Central Java. Besides that, this study shows that the role of each element in the Penta helix collaboration in halal tourism villages in Batang Regency is that academics contribute to creating the knowledge and skills needed in developing halal tourism; then the business element, plays a role in sharing resources; the community plays a strong role in providing the resources needed to carry out the management and operations of halal tourism villages; the media becomes the spearhead of the publication of the halal tourism village development program and the government as the coordinator and regulator. A strong commitment is needed between stakeholders to be able to carry out their respective roles in developing halal tourism in Indonesia by implementing elements of developing family-friendly destinations; Muslim-friendly services and facilities; and halal awareness from each stakeholder and supported by a destination marketing program that can be stimulated by utilizing the digital portal of the Batang Regency regional government.