Journal ArticleOPEN ACCESS

Branding: A constantly developing concept

  • Veloutsou C
Journal of Brand Management (2008) 15(5) 299-300
DOI: 10.1057/bm.2008.2
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Abstract

The article discusses branding and the various issues of constant developing concept. The author compares the complexity in branding in the past and the emerging designs and concepts of today. The perceptions, characteristics, personality and clear differentiations of the companies and owners of brands are discussed.

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APA

Veloutsou, C. (2008). Branding: A constantly developing concept. Journal of Brand Management, 15(5), 299–300. https://doi.org/10.1057/bm.2008.2

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