Relationship between cognition of decorative folk-art and aesthetic evaluation

Abstract

Taking decorative painting as an example of decorative folk-art, this paper aims to determine the relationship between cognition of aesthetic art and aesthetic evaluation. First, the author summed up the theories on aesthetic psychology, event-related potential (ERP), and neural mechanism. Then, the flowchart of the aesthetic cognition of decorative folk-art was established, and a behavioral experiment and an ERP experiment were designed. Based on the experimental results, the influencing factors of cognition fluency were identified, and the relationship between cognition fluency and aesthetic evaluation was discussed based on the fluency. The results show that aesthetic beautifulness and understandability dominate cognition fluency, which in turn determines aesthetic evaluation; the cognition fluency is positively correlated with aesthetic empathy and degree of recognition. This research promotes the application of cognitive psychology in the appreciation of folk-art works.