The Differential Effect of Women Politicians' Communication, Efficacy, and Ideology in Building Citizens' Political Satisfaction and Trust: A Case of a Developing Nation

Abstract

The current study examines the impact of politicians' communication, efficacy, and ideology on citizens’ political satisfaction and trust in the developing nation of Indonesia. Women’s political participation and representation are encouraged worldwide based on their communication skills, strong personalities, and public-oriented ideologies. In this context, the current study assessed the contingent impact of gender (men and women politicians) to investigate the differential impact of their communication, efficacy, and ideology on citizens’ political satisfaction. The data were collected from 590 Indonesian citizens at local administrative units and analyzed using SmartPLS v. 4. Results revealed that women politicians' communication and efficacy impact citizens’ political satisfaction more than men politicians. In contrast, the politician's ideology was indifferent to male and female politicians, revealing no significant differences. The current study reflects the significant role of women in politics in bringing economic development and prosperity to a nation and extends the existing political literature using the resource-based view theory.