Impulsive buying behavior and Digital wallet Usage

Abstract

This study has initiated an in-depth understanding of digital wallet usage on Impulse buying behavior. This study has used an online survey by using 385 respondents comprising people from different ages and backgrounds. This research has enabled us to understand that there is a significant contribution to Impulsive buying behavior due to the usage of digital wallets. In the research, impulsive buying behavior is a dependent variable, and Digital wallet usage is an independent variable. This research confirmed that there is a significant relationship between both. The relationship is proven with a value of 0.348 of standardized coefficient Beta. T-test with a t value of 4.798, which is significant at a 0% level of significance, indicated the above relationship. It was concluded that age and gender on both variables do not affect. Statistical Program for Social Sciences (SPSS) has been used for analysis. These interpretations also suggest dissimilarity between the factors affecting impulsive buying behavior and digital wallet usage.