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The Effect of Store Image on Purchase Intention Mediated by Perceived Value and Brand Awareness

  • Rizal M
  • Saputro E
  • Wahyuddin M
  • et al.
Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022) (2022) 655
DOI: 10.2991/aebmr.k.220602.040
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Abstract

Modernization, lifestyle and human needs have caused a shift in consumer shopping behavior towards the retail market. The rapid development of the retail business indicates a …

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APA

Rizal, M., Saputro, E. P., Wahyuddin, M., & Abas, N. I. (2022). The Effect of Store Image on Purchase Intention Mediated by Perceived Value and Brand Awareness. In Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022) (Vol. 655). Atlantis Press. https://doi.org/10.2991/aebmr.k.220602.040

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