A Review on the Influence of Quick Commerce on Consumer Purchase Decisions and Satisfaction in Mumbai.

Abstract

Quick commerce (Q-commerce) has emerged as arevolutionary model in e-commerce, addressing the growingconsumer demand for speed and convenience in urbanmarkets. This paper explores the influence of Q-commerce onconsumer purchase decisions and satisfaction, with a focus onMumbai. Through secondary research, key trends, such as therising adoption of hyperlocal delivery models, the role oftechnology, and the demographic characteristics of Qcommerce consumers, are analyzed. Additionally, the paperexamines challenges faced by Q-commerce platforms,including logistical inefficiencies and consumer trust concerns.By highlighting the factors driving this sector's growth, thisstudy offers valuable insights into its evolving landscape. Thefindings reveal that Q-commerce not only fulfills immediateneeds but also redefines consumer expectations in a fast-paceddigital economy, creating opportunities for sustainable growthin the retail sector