Urban Regeneration and Touristification in the Sardinian Capital City of Cagliari, Italy

Abstract

Regeneration agendas and inbound tourism flows have long been considered a remedy for economic crisis. In port cities, a prominent role in urban regeneration is played by the waterfronts, which have been undergoing radical makeovers worldwide since the 1960s. The city of Cagliari stuck to the same recipe, promoting a series of regeneration initiatives and implementing a series of policies to boost the tourism sector. This study combines the use of primary and secondary sources and the analysis of qualitative and quantitative data to create a useful picture of both current reality and historical development of the city. It demonstrated that development strategies promoted in Cagliari, rather than balancing tourism promotion and local community needs, contributed to the amplification and acceleration of the touristification process. Therefore, many of the challenges posed by overtourism, dread in the literature, are today faced by Cagliari and its inhabitants. In addition, the study also identifies in the outbreak of the COVID-19 pandemic a unique opportunity to reverse the touristification process and to achieve a sustainable manner of tourism development. Therefore, it offers some policy recommendations to define principled urban regeneration models, alternatives which are able to achieve urban revitalization while avoiding touristification.