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The Impact of Negative Online Review on Consumer's Purchase Intention: A Dual-Process Perspective

  • Xiao Q
International Journal of u- and e- Service, Science and Technology (2016) 9(12) 139-152
DOI: 10.14257/ijunesst.2016.9.12.13
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Abstract

… of negative review on consumer’s purchase intention is beneficial to better … of online consumer’s purchase intention in the context of … e-WOM adoption: brand commitment as …

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APA

Xiao, Q. (2016). The Impact of Negative Online Review on Consumer’s Purchase Intention: A Dual-Process Perspective. International Journal of U- and e- Service, Science and Technology, 9(12), 139–152. https://doi.org/10.14257/ijunesst.2016.9.12.13

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