The study of millennial farmers behavior in agricultural production

Abstract

As the agricultural sector develops, millennial farmers play an important role in increasing the existence of food self-sufficiency. The millennial generation has prominent characteristics as dynamic, optimistic, and forward-thinking individuals that lead to better efforts and wider access to technology implementation in improving agricultural production performance. This article aims to examine several behavioral theories and theories of acceptance of technology towards young farmers, as well as to explain the differences in the behavior of young farmers and old farmers in norms, attitudes and perceptions. The method used is a literature review related to behavioral theory and technology acceptance theory. The results and conclusions show that millennial farmers have better levels of education, wider social networks and higher responsiveness to the use of technology and information to develop their farming businesses. Millennial farmers pay more attention to quality and better motivation to engage in agricultural change. Their willingness to learn will support the improvement of technical capabilities and farm performance. The involvement of millennials in agricultural production will benefit the agricultural sector to carry out an innovative and advanced production system towards sustainability.