Classical conditioning of attitudes as a function of number of persuasion trials and argument (UCS) strength

Robert Frank Weiss; Leo M. Chalupa; Bernard S. Gorman; Neil H. Goodman

Journal ArticleOPEN ACCESS

Classical conditioning of attitudes as a function of number of persuasion trials and argument (UCS) strength

Psychonomic Science (1968) 11(2) 59-60

DOI: 10.3758/BF03330992

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Abstract

Conditioned attitude strength was an increasing function of number of persuasion trials (1 vs 3 exposures to communication) (p

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APA

Weiss, R. F., Chalupa, L. M., Gorman, B. S., & Goodman, N. H. (1968). Classical conditioning of attitudes as a function of number of persuasion trials and argument (UCS) strength. Psychonomic Science, 11(2), 59–60. https://doi.org/10.3758/BF03330992

Classical conditioning of attitudes as a function of number of persuasion trials and argument (UCS) strength

Abstract

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