MAPMOLTY: A web tool for discovering place loyalty based on mobile crowdsource data

Abstract

Mobility crowdsourced data, like check-ins of the social networks and GPS tracks, are the digital footprints of our lifestyles. This mobility produces an impact on the places that we are visiting, characterizing them by our behavior. In this paper we concentrate on the loyalty of places, indicating the regularity of people in visiting a given place for performing an activity. In this demo we show a web tool called MAPMOLTY that, given a dataset of mobility crowdsourced data and a set of Points of Interests (POI), computes a number of quantitative indicators to indicate the loyalty level of each POI and displays them in a map.