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Cultural Politeness: Developing a Multiple Perspectives Paradigm in Marketing Communication

  • Mohamad B
  • Widodo S
  • Alarifi G
  • et al.
Proceedings of the International Conference on Language Politeness (ICLP 2020) (2021) 553
DOI: 10.2991/assehr.k.210514.005
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Abstract

This study aims to explore the roles of cultural politeness, a concept integrating intellect and moral values to shape the marketing communication behaviour and ethics from multiple cultural perspectives. This conceptual paper investigating how contemporary marketing …

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APA

Mohamad, B., Widodo, S. T., Alarifi, G., Diekola, M. A., & Ismail, A. R. (2021). Cultural Politeness: Developing a Multiple Perspectives Paradigm in Marketing Communication. In Proceedings of the International Conference on Language Politeness (ICLP 2020) (Vol. 553). Atlantis Press. https://doi.org/10.2991/assehr.k.210514.005

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