Mercado de bioprodutos fitoterápicos e fitocosméticos: gestão, tecnologias e inovação

Abstract

This paper deals with the market of bioproducts in Manaus (AM) and technological potentiality of innovation and use of management in production chains whose base is biodiversity. The main objective of this work is to identify how the use of techniques and technologies combined with innovation processes and management interact in phytotherapy and phytocosmetics market in Manaus (AM) from a theoretical discussion. The work was developed using specialized literature between 2009 and 2015. The terms management and innovation were used as theoretical and methodological contributions of identification of facts and processes to analyze how the dynamics of specific markets occurs; the concept of innovation in this paper identifies the potential of how management processes can influence biodiversity and society. The management and innovation are produced with the market as space of existence, which allows maintaining trade ties and reproduction processes of creation and new technologies in specificities, which may be broadcast or not. The techniques and technologies as elements of innovation and management are critical to market development; contradictorily they are one of the main difficulties of implementation.