THE RELATIONSHIP BETWEEN SUSTAINABILITY PRACTICES AND INNOVATION STRATEGIES:THE EFFECT OF THE CLUSTERIZATION INTHE BOP SEGMENT

Abstract

This manuscript describes how the perception of the importance of Clusters of Small and Medium Enterprises is increasingly evident in developing countries because they affect populations attached to the Base of the Pyramid. This force becomes fundamental when linked to organizational changes, based on the perception of sustainability in companies, which in turn influence changes in the communities at the base of the Pyramid. This research also identified and proved the influence of changes related to sustainability practices, as well as of the Innovation Strategies in the design of these transformations, in a Cluster of the garment industry in Paraná - Brazil.