PENGARUH REVITALISASI, DAN KESADARAN TERHADAP PREFERENSI WISATAWAN BUKIT PENTULU INDAH KARANGSAMBUNG KEBUMEN

Abstract

The purpose of this study was to determine the effect of revitalization and awareness of tourist preferences. Data collection is done by questionnaire using purposive sampling method. Respondents in this study were tourists who made tourist preferences to Bukit Pentulu Indah totaling 100 people. The variable in this study is revitalization, awareness of tourist preferences. The sampling technique used is the Nonprobability Sampling technique so that the selection of sample members takes into account the conditions set. The data used in this study are primary data and sequential data. The results of this study indicate that the revitalization variable does not affect tourist preferences, awareness has a positive and significant effect on tourist preferences.