Impact of Investors’ Perception and Attitude towards Investment Decision in Mutual Funds at Velachery, Chennai

Abstract

Abstract--- This study gets insight in to the impact of attitude and perception of investors on their investment decision in mutual funds. The study was descriptive and analytical in nature. The target population of this study consists of investors opted for investment in mutual fund at Velachery, Chennai. The sample size was 50 investors. Judgment sampling technique has been used to collect data from the investors who were experts in the field of investment and efficient in mutual fund. The data was collected by using primary and secondary data source. The questionnaire is segregated into four dimensions namely socio-economic factors of the investors, investors’ perception towards investment in mutual funds, investors’ attitude towards investment in mutual funds and investors’ investment decision in mutual funds. The questionnaire was developed by using a nominal scale, ordinal scale and five point Likert scale. The secondary data used in the study was collected from related articles, journals, thesis, books, newspapers and internet, etc. In this study, the statistical measures namely reliability, frequencies, descriptive statistics, correlation and regression were used. The study found that there is a significant impact of attitude and perception of investors on their investment decision in mutual funds. Conclusions and suggestions are discussed.