Functional and investment strategies of technical development of enterprises

Abstract

Purpose. To identify the links between the main elements of the strategic set of the company, to determine the problems and the possibilities of their effective implementation by cooperating business units. Methodology. In the research on elements and subsystems, approaches and concepts of strategic enterprise management, as well as the possibilities of their effective integration, methods of system analysis were used, which ensured the effectiveness of generalizations and constructive conclusions. findings. The study analyzes widespread problems of imbalance between the overall strategy of enterprise development and its investment, production and functional strategies, which leads to a decrease in management effectiveness and business efficiency. The article critically analyzes different views on the concept of technical development strategy and its relationship with investment, production and functional strategies, which are usually included in the strategic set of the company; the possibilities of their complex optimization in achieving the goals of the overall development strategy are also identified. originality. As a result of generalizing data on the enterprise strategy system, critical points of their intersection were studied, as well as features of effective strategic management were identified. Practical value. Based on the systematization and development of theoretical foundations, as well as the analysis of the effectiveness of strategic management of Ukrainian enterprises, for them there have been ways identified to neutralize the problems in the formation and implementation of functionally interconnected innovationoriented strategies, improving the efficiency of investments, which are harmonized across different strategic horizons.