Journal ArticleOPEN ACCESS

Investigating the Training of Subjective Norms and Empathy of Buyers Through the Effectiveness of Advertising on Social Networks

  • et al.
Iranian Journal of Educational Sociology (2020) 3(1) 129-139
DOI: 10.52547/ijes.3.1.129
N/ACitations
Citations of this article
5Readers
Mendeley users who have this article in their library.

Abstract

… effectiveness: A review of related articles shows that informational content, entertainment, and advertising creativity are recognized as the main sources of advertising effectiveness (… Spreading the word through likes on Facebook: evaluating the message strategy effectiveness of …

Cite

CITATION STYLE

APA

Khajavi, M., Kheiri, B., & Vedadi, A. (2020). Investigating the Training of Subjective Norms and Empathy of Buyers Through the Effectiveness of Advertising on Social Networks. Iranian Journal of Educational Sociology, 3(1), 129–139. https://doi.org/10.52547/ijes.3.1.129

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free