Determinants of entrepreneurial orientation among muslim students in Kenya: A case of United States international University-Africa

Abstract

Entrepreneurial orientation is one of the very essential main factors for any nascent entrepreneurto launch their own enterprise. Many studies on entrepreneurial orientation have been conductedto identify the principal factors which affect entrepreneurs’ ability to be engaged in ownbusiness. The purpose of this study was to confirm the dimensionality of EntrepreneurialOrientation (EO) based on an exploration of its constructs among Kenyan university businessstudents in United States International university-Africa(USIU-A). A cross-sectional surveyapproach was conducted targeting students at USIU-A university. A descriptive quantitativeresearch design was implemented for this study and the information gathered from thequestionnaires was used to interpret and understand the significance of the study in relation tothe selected target population. Using a sample of 150 students, the hypotheses were developedand tested using structural equation modeling. The findings revealed that EO in the Kenyancontext was a three- factor instrument consisting of the three constructs: risk-taking,innovativeness and pro-activeness which had a strong correlation with the attitude of businessstudents on entrepreneurial orientation. This study provides better comprehension intoentrepreneurial orientation constructs among students in Kenya. Given the imperative need foruniversities to monitor and improve the entrepreneurial orientation and spirit among businessstudents, this study can help business students to understand better regarding the businessattitude they need to maintain, which can help them to improve proactive personality andformulate effective business strategies in the future.