Peran Storytelling Dalam Menyusun Dan Mempertahankan Identitas Brand Heritage Di Destinasi Wisata Tjong A Fie

Abstract

In the digital era today, social media has become the primary channel for information dissemination, with Instagram as one of the most dominant platforms. This research aims to explore the influence of photography and videography on the dissemination of information through Instagram in Tembilahan. Using a qualitative research method with a descriptive approach, this study analyzes how visual content, such as photos and videos, is utilized to enhance interaction and promote local businesses on the Instagram account @Instainhil. The findings indicate that visual content possesses a strong appeal and is proven to be more effective in conveying messages compared to text alone. Furthermore, the use of photography and videography not only increases engagement but also facilitates communication within the local community, demonstrating that visual media can strengthen the delivery of information and build closer relationships with users in Tembilahan.