The Role of Business Management in Enhancing Company Competitiveness: Opportunities and Challenges

Abstract

The purpose of this literature study is to develop a hypothesis regarding the influence between variables that can be used for further research in the field of human resource management. The article, a literature review of the implementation of talent management on company sustainability, is a scientific literature article in the field of human resource management. The approach used in this literature review is qualitative descriptive. The data collection technique is to use a literature study or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. In previous research, each relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Opportunity plays a role in the Business Management Model; 2) Challenges play a role in the Business Management Model; 3) Market Share plays a role in the Business Management Model; 4) Promotion plays a role in the Business Management Model; and 5) Brand Image plays a role in the Business Management Model.