User Experience in Cosmetics: Perception Analysis Regarding the Use of an Anti-Aging Moisturizer

Abstract

One of the most important characteristics of aging skin is dehydration, which is why the use of moisturizing products is very important, especially with increasing age. Thus, the user’s experience when using a product is interesting for the companies to develop specific cosmetics not only considering the physiological needs of each skin, but also according to the preference of a group if there is any. For this, a moisturizer was developed, containing an antioxidant active, ascorbyl tetraisopalmitate, whose sensory characteristics were evaluated by 33 Brazilian women between 30 and 60 years old. The results showed that the formulation was well accepted by all subjects, regardless of their age group, initial hydration, or the presence of visible signs of skin aging. It is suggested that the presence of the active ingredient in different concentrations caused a different perception of the formula for specific attributes such as the aqueous residue, film formation, and the feelings of oiliness and stickiness to the skin after application. These results suggest that the perception of the sensory characteristics of the product was more related to the nature and proportion of the compounds than to the age of the subjects.