How to Win Dissertation Arguments and Influence Readers: Reflections on Conducting Focused Ethnographic Research Online

Abstract

The COVID-19 pandemic necessitated a radical and rapid change in qualitative research. My planned in-person dissertation research shifted almost overnight to an online-only setting. Methodologically, I had to adapt my research quickly into an Internet-friendly format. I adapted focused ethnographic methods for use in online spaces in my research. Using vignettes and reflections on the dissertation experience, this essay offers a behind-the-curtain look at the work required to gain access to an online research site and tips for conducting online qualitative research.