Abstract
This study investigated elite Sri Lankan consumers’ egoistical purchase motives for seeking Country of Origin (COO) information when purchasing convenience, shopping and luxury goods for different occasions. 327 self-administered questionnaires were returned. The findings revealed the consumers’ motives were influenced by their desire to boost their ego, power and enhance social standing.
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CITATION STYLE
Khan, H., & Rodrigo, P. (2015). Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 248–250). Springer Nature. https://doi.org/10.1007/978-3-319-10873-5_140
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