Influence Factors Cultural Factors Social Factors Characteristic Individual And Psychological Factor On The Decision Purchase Of Car Toyota Avanza In Makassar.

Abstract

This study aims to demonstrate empirically the Influence of cultural factors, social factors, individual characteristics factors and psychological factors Decision Against Toyota Avanza car purchases in Makassar. The first hypothesis proposed in this study is the cultural factors, social factors, individual characteristics factors, psychological factors influence the purchasing decision of Toyota Avanza. The second hypothesis proposed is characteristic factors and psychological factors have a dominant influence on the decision pembelia Toyota Avanza. The method used in this research is method survey of 100 respondents. The entire population in this study used as a sample by census. The data used is data p Rimer and processed using multiple linear regression statistical tests with SPSS. The results of this study prove that the first hypothesis which states the competence effect on audit quality is acceptable and significant at α = 0.05. The second hypothesis which states affect the independence of audit quality is acceptable and significant at α = 0.05.