The Effect of Servicescape on Tourist Revisit Intention at Water Sport and Recreation Tourism Destination

Abstract

This research is conducted to see the influence of servicescape on tourist revisit intention at one of water sports & recreation tourism destination in Palembang. Water sports & recreation is one of tourist choice on tourism destination in Palembang. This research used descriptive quantitative method with purposive sampling method. The number of respondents are 100 respondents who have visited Amanzi Waterpark Palembang at least 2 times. T test shows that ambient condition, functionality & layout, and sign symbol and artifact partially have a positive and significant effect on tourist revisit intention. F test shows that simultaneously ambient condition, functionality & layout, and sign symbol and artifact have significant effect on tourist revisit intention. the magnitude of the influence of ambient condition, funcionality & layout, and sign symbol and artifact on tourist revisit intention at Amanzi Waterpark Palembang is 45,2%, while the rest is influenced by other variables that not researched by researcher.