Hedonic adaptation and conscious consumption in the civil engineering market: Corporate reputation and user behavior strategies for sustainable development

Abstract

The purpose of this study is to identify changes in consumption strategies in the civil engineering market in a hedonic context. To assess the attitude of consumers to a certain type of civil engineering technology, a multicomponent methodological approach to the characterization of goods based on a survey of consumers was used. The key trends in the development of the European Union, Chinese and Russian civil engineering market for 2010-19 are analyzed. The designation of four 'green' strategies for the behavior of end consumers regarding hedonic adaptation in the civil engineering market is proposed: eco-efficient, environmentally friendly, energy-saving and intellectual-content one.