Digital platforms and communication/public relations departments: A systematic literature review

Abstract

This article presents studies, theoretical currents and authors that are part of the current state of the art regarding communication / public relations and digital platforms. In a systematic review, using the Prisma methodology, it carries out a survey of academic articles, published in the period from 2015 to 2020, from two databases: Web of Science and Scopus. As a quantitative result, it is observed that studies related to communication departments do not represent even 1% of the total research related to digital platforms, technologies or information systems. The results covered the discussion on the concept of digital platforms, the digital transformation of communications departments, and the role of social media. They also demonstrate the predominance of studies related to the communication strategy in social media, focusing on the relationship between organizations and their audiences. New research should explore the management of information produced using digital platforms.