PENGARUH BRAND CHARACTERISTIC TERHADAP BRAND LOYALTY DIMEDIASI OLEH BRAND TRUST DAN BRAND AFFECT

Mely Rahmawati; Sri Murni Setyawati; Nur Choirul Afif

Journal ArticleOPEN ACCESS

PENGARUH BRAND CHARACTERISTIC TERHADAP BRAND LOYALTY DIMEDIASI OLEH BRAND TRUST DAN BRAND AFFECT

Rahmawati M
Setyawati S
Afif N

Jurnal Ekonomi, Bisnis, dan Akuntansi (2019) 21(3)

DOI: 10.32424/jeba.v21i3.1375

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Abstract

… "Antecedents of consumers' Halal brand purchase intention: an integrated approach", Management Decision … Rangkuti, Fredy, 2002. The Power Of Brands, Jakarta: GramediaPustaka Utama. Page 17. Pengaruh Brand Characteristic Terhadap Brand Loyalty Dimediasi Oleh B

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Rahmawati, M., Setyawati, S. M., & Afif, N. C. (2019). PENGARUH BRAND CHARACTERISTIC TERHADAP BRAND LOYALTY DIMEDIASI OLEH BRAND TRUST DAN BRAND AFFECT. Jurnal Ekonomi, Bisnis, Dan Akuntansi, 21(3). https://doi.org/10.32424/jeba.v21i3.1375

PENGARUH BRAND CHARACTERISTIC TERHADAP BRAND LOYALTY DIMEDIASI OLEH BRAND TRUST DAN BRAND AFFECT

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