From Mobile Phone to Mobile Device: News Consumption on the Go

Abstract

The mobile phone has technologically changed from a voice- and text-oriented communication tool to a multimedia device. But are people using it as a multimedia device? This article examines the diffusion and adoption of mobile devices for multimedia, with a focus on journalistic news content. The article highlights two aspects of mobile multimedia use: diffusion, seeking the factors that differentiate users from non-users, and attitudes, looking specifically at adoption behaviour. The results are based on several quantitative surveys conducted in 2005, 2006, and 2007, which are representative for the country of Sweden.