Solar signage business model design using the epss framework

Abstract

The purpose of this study is to design a business model that generates profits by developing eco‐friendly convergent products. This study proposes a new concept of solar signage in the digital signage system that helps carbon emission reduction. This study developed a solar signage business model using the eco‐science methodology specialized in manufacturing servitization. Following the ecosystem platform service strategy (EPSS) framework of eco‐science optimized for convergent industry service design, this study implemented service derivation, convergent ecosystem definition, and business model development. The developed business model was evaluated by 10 experts in the field. The business model obtained 43 points, which exceeded the standard commercialization decision cutoff of 35 points. This study’s results imply that the business model is developed from an integrative perspective and defines the convergent industry ecosystem, a convergent knowledge service methodology, in digital signage. Moreover, through the business model, the perspectives on technological development can be expanded and the model can play an important role in carrying out new industry commercialization based on convergent technologies.