INSERTION OF MODULAR CONSTRUCTION ALIGNED WITH LEAN PRINCIPLES: A CONCEPTUAL MAP MODEL

Abstract

The construction industry presents increasing levels of competitiveness among sectors, increasingly demanding products with higher value-added and sustainability. However, problems such as: production capacity, product quality, meeting deadlines, cost control and low productivity are always in evidence for this industry. Therefore, this work aims to present strategies for inserting modular construction in projects in the housing sector. This constructive method allows the application of innovations, increased productivity, control of costs and deadlines, products with greater added value, as well as the development of lean principles in the sector. Due to the complexity involved in the theme and the limited academic development and market for the application of this construction method, this work presents a conceptual map with strategies for inserting modular construction, offering a synthetic vision for companies in the sector that wish to follow the path of modular construction can better understand the main opportunities, barriers, risks and strategies. Market externalities and alignment with lean principles are also presented. For this purpose, the Design Science Research methodological approach was used.