Performance and Continuity Prospect of Sub Terminal Agribisnis Sewukan, Kabupaten Magelang in Increasing Farmer’s Wealth in Merapi Merbabu Area after Merapi Eruption

Abstract

ABSTRACTThe concept of Agribusiness Sub‐Terminal (Sub Terminal Agribisnis/STA) was established to solvethe inefficient marketing of agricultural commodities. The Government of Magelang Regencydeveloped STA Sewukan in the region of Merapi Merbabu. The research concluded that STASewukan performed well in improving farmer’s livelihood in the Merapi Merbabu region. Thevariables employed to evaluate the performance included marketing channel, marketing margins,share for the farmers, market structure, farmer’s income and institutional aspect. Located on theslopes of Mount Merapi, STA Sewukan has been affected by Merapi eruption on October 26th 2010.However, adaptability of the people maintained the existence of STA Sewukan. Therefore, thestudy concluded that sustainability of STA Sewukan can be achieved by (1) restoring damagedaccess to STA Sewukan caused by the eruption; (2) strengthening the resilience from Mount Merapieruption; (3) maintaining the positive performance indicators such as farmer’s share, marketstructure, and farmer’s income; (4) increasing the performance by improving marketing channelefficiency, reducing marketing margin, and strengthening institutional support.Keywords : Agribusiness Sub‐Terminal (Sub Terminal Agribisnis/STA), performance, prospect ofsustainability, Mount Merapi eruption