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TikTok’s Advertising Policy in the Chinese Market and Impacts on China’s Internet Economic Advertising Market

  • Cai H
  • Huang R
  • Wang T
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) (2022) 211
DOI: 10.2991/aebmr.k.220307.310
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Abstract

… with TikTok to expand their user base, strengthening TikTok’s … of the advertising business of TikTok, which is a distinctive … of TikTok’s current pricing strategy by investigating TikTok’s …

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Cai, H., Huang, R., & Wang, T. (2022). TikTok’s Advertising Policy in the Chinese Market and Impacts on China’s Internet Economic Advertising Market. In Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) (Vol. 211). Atlantis Press. https://doi.org/10.2991/aebmr.k.220307.310

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