Defining Consumers’ Interest and Future of Nft Fashion

Abstract

Blockchain and Non-Fungible Token (NFT) has gained tremendous attention over the years. NFT is a type of crypto-asset that makes use of blockchain to track the ownership of digital items including photographs, videos, and text. This paper proposed hypotheses regarding consumers' interests in NFT fashion products that are validated through quantitative studies of questionnaires. Furthermore, secondary resources from official sources also proved the research significance of NFT fashion products. Based on the results analyzed, it is reasonable to conclude that customers are interested to understand NFT products and indicated willingness to purchase them. Though challenges continue to exist as NFT is still in its early stage, the future of NFT backed by blockchain technology and consumers' confidence in digital fashion products are bright. This paper hopes to add knowledge to the current understanding of consumers' relationship with NFTs and fashion and create both theoretical and practical contributions.