PROMOTION MIX PARIWISATA DALAM RANGKA MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN KE PROVINSI NUSA TENGGARA BARAT

Abstract

This research entitled is "Promotion mix tourism in order to increase the number of tourist visits to the province of West Nusa Tenggara", which aims to increase tourism promotion mix in order to increase the number of tourist visits to the province of West Nusa Tenggara. This research is a descriptive study using the case method, where data collection techniques used in this research use observation, interviews and documentation. In this research using the validity of data verification techniques based on triangulation techniques. This research uses data types namely qualitative data and quantitative data and this research uses data sources namely primary data and secondary data. Based on the analysis, it can be seen that tourism mix promotion in order to increase the number of tourist visits to West Nusa Tenggara province can be done such as: personal selling, mass selling, sales promotion, public relations and direct marketing. With a tourism promotion mix, tourism in the West Nusa Tenggara province is expected to be better known by domestic tourists and foreign tourists. Tourism promotion mix that can be done in order to increase the number of tourist visits to the province of West Nusa Tenggara, among others, by conducting Mass selling, Public relations, Direct marketing, Sales promotion, and Personal selling