Learning to Labor, Love, and Live: Shaping the Good Neoliberal Citizen in State Work and Marriage Programs

Abstract

Promoting work and marriage were primary aims of the 1996 welfare reform bill, yet implementation of these dual goals has not been analyzed comparatively. In analyzing our respective ethnographic data from government-funded work and marriage classes, we identified similarities in the programs’ focus on teaching the cognitive and emotional skills presumed to comprise what we call the good neoliberal citizen. Drawing on the programs’ curricula and our class observations, we reveal how both pillars of welfare reform sought to promote individual responsibility and economic self-sufficiency among poor parents by teaching skill-based strategies for regulating participants’ thoughts, emotions, and behaviors. We argue that by framing economic mobility as the result of learned capacities for skillful self-regulation and proper planning in the realms of work and family, welfare programs’ attempts to create good neoliberal citizens obscure the structural factors that sustain poverty and the need for welfare.