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The Effectiveness of Strategies to Achieve Customer Loyalty: The Role of Relationship Marketing and Customer Retention

  • Trenggana A
  • Wibowo L
  • Rahayu A
  • et al.
Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021) (2022) 657
DOI: 10.2991/aebmr.k.220701.094
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Abstract

This study aimed at determining consumer loyalty, relationship marketing, and customer retention and seeing the success of the strategies that have been carried out. The method …

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APA

Trenggana, A. F. M., Wibowo, L. A., Rahayu, A., & Lestari, O. (2022). The Effectiveness of Strategies to Achieve Customer Loyalty: The Role of Relationship Marketing and Customer Retention. In Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021) (Vol. 657). Atlantis Press. https://doi.org/10.2991/aebmr.k.220701.094

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