Impact of Social and Environmental Responsibilities Predictors towards Business Sustainability in HEIs of Pakistan

Abstract

Sustainable business development has a basic concept to make a profit while considering their responsibility toward the environment. It has been observed that in the previous years, entrepreneurs only focused on economic performance and ignore their responsibilities toward society. This study aims to explore the social and environmental responsibilities as an independent variable that directly influences business sustainability. It is believed that organizational culture significantly mediates the relation between the variables. Moreover, this research study exercised mixed method strategy to quantify the results through SPSS 20 software. The hypothesis was tested via regression analysis. Data was collected from different universities operating in Pakistan. 148 respondents participated in the survey. A closed-ended questionnaire is distributed among students from different universities in Karachi.5-point. The Likert Scale has been used for this study. Random sampling and convenience sample technique were used for data collection. The result confirms the significant influence of social and environmental obligations on business sustainability. Social responsibilities and business sustainability have high correlations and this paper suggests, to develop and implement policies and strategies for businesses to eliminate the violation of the social & environmental responsibility of every entrepreneur toward society and improve organizational culture in the organization.