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Research On The Influence Of Advertisement Positioning On Brand Shaping

  • Xiao Y
  • Teng F
Proceedings of the 2015 International Conference on Economy, Management and Education Technology (2015) 29
DOI: 10.2991/icemet-15.2015.58
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Abstract

Advertising is an effective way of sales promotion. Proper advertisement positioning plays an important role in brand shaping and promotes the brand’s value. At the same time, incorrect positioning will destroy brand image. Advertisement positioning theory and practice are investigated. And some elements influencing on brand shaping are analyzed

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Xiao, Y., & Teng, F. (2015). Research On The Influence Of Advertisement Positioning On Brand Shaping. In Proceedings of the 2015 International Conference on Economy, Management and Education Technology (Vol. 29). Atlantis Press. https://doi.org/10.2991/icemet-15.2015.58

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